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Black Friday kicks off one of the major shopping days of the year

While it’s not recognized as an official U.S. holiday, Black Friday kicks off one of the major shopping days of the year for millions of people even before the last of the Thanksgiving leftovers are gone! And, Black Friday 2020 will, undoubtedly, be one for the books, with several industries feeling the pains of the pandemic protocols on the busiest shopping weekend of the year slated to be a make-or-break for many retailers. Some brick and mortar stores are closed this weekend due to continued restrictions, and stores that are open are seeing less traffic than usual, according to recently released data.

MEANWHILE…

Officials say online competition is greater than it has ever been before thanks to the pandemic. This year the so-called “Cyber Week” (Thanksgiving through Cyber Monday) could turn into “Cyber Months,” according to a new forecast from Adobe Analytics, which expects the accelerated shift to e-commerce due to the pandemic will have a significant impact on Cyber Monday online holiday sales. Adobe Analytics predicts that U.S. online sales for the months of November and December 2020 will reach $189 billion, representing a 33% year-over-year increase and setting a new record.
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